After viewed as unwelcoming on the LGBTQ community, preferred online matchmaker eHarmony has gone using good queer-friendly rebranding of late.
The site, hence boasts over 2 billion texts each week, first started offering exact same-gender suits into the 2019. It wintertime, it launched their earliest queer-comprehensive commercial, presenting a lesbian few.
Brand new offer, “I Scream,” belongs to eHarmony’s newest “Real love” strategy and opens toward a lady few inside their kitchen area. In the middle kisses, one to lady preferences the woman lover’s cooking and you will causes it to be obvious this woman is not a lover. The pair wind up on the couch enjoying good pint out-of frozen dessert and you can moving in for the next peck.
Gareth Mandel, master doing work administrator within eHarmony, advised NBC Reports it had been essential that “our ad campaigns, the program, and everything else we manage accurately reflect just what true love, real relationship and genuine relationships feel like both now and always.”